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BREWERIES

It is recommended that you drop off your beer on Friday between 1pm and 4pm. You can also drop off your tent, tables and other equipment. All beer will be stored in the Jones Dairy Farm reefer trailer which will keep your beer between 36-40 degrees. All tents, tables and other equipment will be stored in a locked garage. On Friday, you can pull in the back gate at 917 E. Mifflin St. and drop everything off. If you cannot arrive on Friday afternoon, be patient on Saturday morning. You will not be able to pull into the stadium so all beer and equipment will have to be carried to the field or placed on the back of one of our utility carts from E. Mifflin St.

We will have the road closed to eastbound traffic so you will go around the barricades and stop behind the last car until we can get your stuff. Once we have your equipment, please move your car, you can park around the perimeter of the stadium even though there are No Parking signs up, we put them there for you. If you have wagons, carts or dollies and want to bring your own stuff in, you can park and wheel everything in. Move-in on Saturday will start at 8am and end at 10am. You need to be set up and ready to serve by 10:45. You will receive your vendor wristbands and sample glasses when you are set up on Saturday.
THINGS YOU NEED TO BRING:
A tent, a table, tent weights (tents cannot be staked in the artificial turf), jockey box, cooler, chairs

THINGS YOU SHOULD ALSO BRING:
5 Gallon dump bucket, spray bottle with water for rinsing glasses, menu with beers clearly displayed, signage, any merch you want to sell (shirts, hats, etc)
THINGS YOU DON’T NEED:
Sample Glasses (we will get you enough for each person in your booth once you are set up, do not take them yourself).
ICE, you will get your initial ice (up to 4 bags) yourself and our staff will try to keep up with replenishing as needed. If it is too hot, they may not be able to get the ice to you before it melts, in this case, you will be better off sending one of your staff to the truck for more. DO NOT GRAB EXTRA ICE AND LEAVE IT MELTING ON THE GROUND, please. It is going to be hot and we don’t want anyone pouring warm beer.
EXTRAS:
We have a few volunteers who can help pour beer if you need it but you must contact us ahead of time.
All persons in your booth must be 21 or older.
Smoking is not allowed in the stadium except on top of the concessions building on the west end of the field.
You will be able to use the air conditioned VIP suites to take a break from the heat as needed. There will be bathrooms, water and soda for you.
You are welcome to eat anything being served. It is free and delicious.
We will have orange safety cones at the start and end of every row where you will set up. If you have a distributor, set-up in that distributors area. If you are self-distributed, set-up there. The first brewery will set-up on the end of the row and must set their tent up immediately. Once they are set-up, the next brewery will set-up next to them. Keep doing this in order and please make sure the front of your booth is even with the front of your neighbors booth.
INVOICES:
Please email your invoice to robin@mymadisonevents.com or mail it to:
Madison Events Production, LLC
5118 Wintergreen Dr.
Madison, WI 53704

RESTAURANTS

Your move-in time is 10am-10:45am on Saturday morning. You will drive in the entry gate on Mifflin St., drop your food carts and/or equipment and park your car behind the Jones Dairy Farm trailer. Once you are parked and out of the way, you may begin set-up. You are not allowed to drive on the artificial turf except behind the semi which is for parking.
You must be ready to serve at 11:30am. Food will be served until 4:30pm. We expect around 2000 people and you should have 1200 (sample sized, 2-4 oz) items to serve.
THINGS YOU NEED:
A tent, a table, a chair, tent weights (you cannot put stakes in the turf), Health Dept permit, all equipment for serving, plates, napkins, utensils, toothpicks, a Hand Wash station (empty 5 gallon bucket, hand soap, 5 gallon bucket with free-flow valve and warm water and paper towels), 100′ feet of extension cord for those who do not have a generator, a menu displayed with your product name and description and any merchandise you want to sell. You cannot sell food or beverages.
EXTRAS:
All persons in your booth must be 21 or older.
Smoking is not allowed in the stadium except on top of the concessions building on the west end of the field.
You will be able to use the air conditioned VIP suites to take a break from the heat as needed. There will be bathrooms, water and soda for you.

 

INVOICES:
Please email your invoice to robin@mymadisonevents.com or mail it to:
Madison Events Production, LLC
5118 Wintergreen Dr.
Madison, WI 53704

EXHIBITORS

Your move-in time is 9am-10:45am on Saturday morning. You will temporarily park on N. Patterson St. You will unload your stuff and bring it in the Main Gate on East Washington Ave and N. Patterson St. Once you have dropped off your stuff, please park your vehicle and then set-up your booth.You must be ready by 10:45am.
THINGS YOU NEED:

A tent, a table, a chair, tent weights (you cannot put stakes in the turf), banners or other displays with your business name and product description.
EXTRAS:
All persons in your booth must be 21 or older.
Smoking is not allowed in the stadium except on top of the concessions building on the west end of the field.
You will be able to use the air conditioned VIP suites to take a break from the heat as needed. There will be bathrooms, water and soda for you. There are also bathrooms in the concessions building near you.